New Balance x Red Wing Heritage collaboration
We are incredibly excited to announce the release of the Red Wing x New Balance 977 shoe using exceptional quality Hawthorne Muleskinner leather that is tanned in Red Wing’s own Tannery. This is a very exciting release collaborating two brands with a recoginised heritage of making the highest quality footwear in their own specific fields.
Red Wing Heritage, the lifestyle footwear brand, has partnered with iconic athletic footwear brand, New Balance, to create a premium, yet rugged rendition of New Balance’s iconic classic Made in USA 997 style launching this fall. The rich heritage and craftsmanship each footwear brand believe in, made for a natural collaboration and creation of this premium limited-edition style.
“While each brand embodies different lifestyles, both brands have the same mission – to bring premium product to consumers,” said Steve Spencer, Managing Director at Red Wing Heritage. “We are excited to finally unite our two worlds to create a shoe that people can trust is made with utmost quality and wear with pride.”
New Balance introduced the Made in USA 997 in 1990. At the time, this style was the brand’s most innovative design and was more technically advanced than its previous 99x models. Today, the Made in USA 997 model is praised as an iconic cult-classic.
“We saw the opportunity to bring the best of the two brands together to create a shoe that is truly covetable. Merging Red Wing’s exceptional aesthetic with an icon like the New Balance Made in USA 997 perfectly blends both brands’ immense heritage and appreciation for craftmanship,” said Steve Gardner General Manager of New Balance Lifestyle. “As huge fans of Red Wing, this was an exciting opportunity to create something unique that is– in age of fast trends and disposable fashion–meant to last. Something we know our Made in USA consumers will appreciate.”
The New Balance x Red Wing Heritage collaboration style elevates the iconic Made in USA 997 silhouette using Red Wing-sourced, Hawthorne Muleskinner Leather. Designed by incorporating both a roughout leather and a lighter, smooth leather, the sneaker will be finished with a co-branded insole and Red Wing’s recognizable triple stitch heel.
The Red Wing x New Balance 977 in Hawthorne Muleskinner will be available from the 21st September 2019 at Midnight. We have a limited amount of pairs so they will be sold on a first come first serve basis! This is your only opportunity to obtain this very special release!